Apple does not break out sales of its debut wearable, the Apple Watch, so it’s up to analysts to stump up the sales estimates — and the latest to do so, Canalys, reckons the Apple Watch accounted for two-thirds of the smartwatch market in 2015, with more than 12 million units shipped by its count in total — and more than five million of those in the holiday quarter.
Canalys’ figures have early mover Samsung returning to second place, thanks to an improved design with its Gear 2 smartwatch that it says has proved more popular with consumers. Pebble took third place, according to the analysis, while Huawei was fourth — the latter establishing itself as the leading Android Wear OEM.
Turning to more basic fitness wearables, by Canalys’ count, more than 37 million basic fitness bands also shipped in the year, with Fitbit comfortably leading this category and setting a quarterly shipments record. China’s Xiaomi held onto second place, shipping some 12 million of its budget priced Mi Bands during 2015.
The analyst recorded growth of more than 60 per cent sequentially across all wearable bands — driven by what it dubbed “strong” holiday shipments for Fitbit, Apple and Garmin. Across the entire wearable bands segment, Fitbit led all vendors in the holiday quarter, followed by Apple and Xiaomi.
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