Sony Interactive Entertainment announced Thursday that PlayStation 4 sales hit 40 million units, being snapped up at a record-setting pace.
PS4 has dominated the market for the latest-generation consoles, with industry trackers pegging sales as being nearly double those of rival Microsoft Xbox One.
"We are truly grateful for the enormous support from our fans and partners across the globe, which helped us achieve this significant milestone in such a short span of time," SIE global chief executive officer Andrew House said in a statement.
House said to expect virtual reality experiences along with an expanded lineup of exciting games, "further driving the momentum and accelerating the expansion of the PS4 platform and its business this fiscal year."
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