Google cares about relevancy and reputation when choosing which sites to rank in their listings. You want your site to be a very reputable place with a lot of relevant quality content about your topic. Reputation is externa
l, it is what people say about you in social media and how people link to you from their websites. It is about the number of links and the importance of sites that link to you. Relevancy is internal, it is the stuff that you write and create content about. This is what you need to do:
Create quality content. For gaining a good reputation and good links, high quality, linkable and sharable content makes a difference. More on how to do this is further down in this article.
Post new content often. By producing more content you have more material that search engines can find. It also helps get people to come and visit you more often.
Be natural. To be relevant you need to think about what your target group would type into Google to find the topic you write about. Create content in regular English, in language that people in your target group speak.
Research keywords. Use Google Keyword Planner to find the demand for the different keywords. When you know in-demand keywords that you want to target, include those keywords naturally when writing your articles.
Use Analytics for ideas. Look into your Google Analytics data to see where people are going on your page in order to get ideas for new topics to create content about.
Revisit older content. Some of your content might have been published a year ago but still gets traffic and ranks in search engines. Revisit your older content, update it, make sure it is still relevant and correct.
Link quality not quantity. It is not all about the number of links pointing to you though, it is about the quality and importance of places that point to you. The higher the quality of a site that links to you the more importance that link gets.
Get free links. In Webmaster Tools go into “Crawl Errors” to find links to non-existent pages on your site. See “Linked From” to identify sites that linked to these pages and either fix the page or contact the author of the link to get them to update it.
Avoid shortcuts and scams. There are no easy ways and tricks to the top of search engines like some people will promise you.
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